Los Angeles, CA- Los Angeles-based Multeepurpose Clothing Co. is excited to announce the launch of its first cohesive apparel collection in the United States. With an existing collection in Japan and piece collections in boutiques on the East Coast, the company recently released its first Multeepurpose 2Dye4 and Multeepurpose Diversity Collections.

These new 2010 Collections represent purpose-driven graphic tee shirts that enable consumers to express messages of activism while enjoying creative contemporary designs and unparalleled quality. Mutleepurpose's innovative pvc-free, digital water-based prints give consumers something truly unique - no two shirts are the same. "We use the finest fabrics and the newest technology available today to achieve a flawless end result," says VP of Marketing and Production Shana Dysert. "Each item is custom treated and dyed, and given expert attention by skilled hands before it ever reaches the consumer."

The Multeepurpose 2Dye4 collection represents themes of peace, war, history and humanity. Its design elements generally revolve around images of skulls, nuclear weapons and peace symbols. "The 2Dye4 collection shows the clash between humanity's best and worst instincts," Dysert explains. "This collection was created to grab the attention of anyone willing to ask: 'What, if anything, would I give my life to protect."

In contrast, Multeepurpose's Diversity line is a distinctive series of shirts that concentrate on the brighter side of humanity and nature. It employs elements such as doves, trees and noteworthy historical figures to address the themes of human evolution and humanity. "The designs were inspired by an intangible harmony between the similarities and differences we see between ourselves and the rest of the world," Dysert says.

The brand is also announcing the addition of its new CEO, Ruriko Yamada, and a renewed commitment to quality, efficiency, integrity, and social responsibility. However, the company's purpose remains the same: to make a difference one shirt at a time. Everything the company does has a purpose, and every shirt tells a story.

Through Multeepurpose's 2010 collections, consumers can help support a wide range of non-profit organizations devoted to animal rights, human rights, and environmental preservation. The company donates $1 for every item sold wholesale and 20 percent of the sale price to a non-profit associated with the design. "You don't have to be a radical activist to show that you care about a cause," Dysert says. "With the little effort of simply wearing a socially-conscious tee shirt, you can impact the world around you."

To view the current collections, please visit their wholesale site www.isisla.com/multeepurpose

Multeepurpose Clothing Co. is owned by Isis by Design, which was founded in 2006 by Ruriko Yamada. Headquartered in Los Angeles, Multeepurpose represents a revolutionary concept in contemporary fashion. The company believes tee shirts are walking billboards that can effortlessly spread ideas, and it is committed to using its shirts to improve the world. Each shirt is designed for a specific cause, and donates back to the very cause that inspired them. Multeepurpose's creative, purpose-driven designs are setting a new trend in the market and inspiring consumers worldwide. For more information, visit www.isisla.com