The vibrant, colorful and kitschy illustrated collection of 1950s to '60s-era postcards featured almost every state in the U.S.
"I made the suggestion that we use them as both a unique piece of art and the inspiration for the color of the room, because they have lots of ochre and brown and aqua and green in them," says Neff, a Beverly Hills-based interior designer.
Displaying a group of souvenir postcards, drive-in menus, "Mad Men"-era ads and other paper stuff - what's called ephemera - is widespread among many collectors who source
The Vintage Paper Fair draws novices and serious collectors also looking for old car manuals, pinup girl posters and found photography. And most items are pretty cheap.
Prices can range from 25 cents to more than $100 depending on the pieces, which Lutsky describes at his website as "all manner of curious, beautiful and interesting old paper."
That includes rare and highly collectible Halloween greeting postcards that may fetch between $50 and $100, as well as historic photo cards, which were often made by amateur photographers.
"People like those because most are one of a kind," says Lutsky, who recently sold one such rarity of a deserted Alaska town, circa 1902.
"The other side of that is that because it's amateur, the quality is all over the place."
And while some people keep their paper stored away in binders or shoe boxes, there are others who prefer to show off their collections.
"I know several collectors who have taken menus and displayed them in their kitchens, or who have rooms dedicated to the work of a specific cartoonist," says Jim Heimann, the executive editor for Taschen America and a historian whose private collection of ephemera has been featured in museum exhibitions and books he's authored. "If they have a beach house in Carpinteria, they'll collect postcards from there and have them framed and hung.
"So it translates from being a collection to these things you want to display in your house," Heimann says, adding he keeps a framed 1920s illustrated map of Honolulu in the living room of his Mid-Wilshire home.
Large-scale French movie
"It was hand-painted by a French artist and so it looks different from anything else that came out of America," he says. "It really speaks to me because I'm a huge old movie buff."
Neff likewise incorporates items that speak to his clients' personalities, histories and interests, whether it's Victorian-era soap labels, old photographs or souvenir postcards -- like the collection he divided with a pair of shadow boxes that he then hung above the sofa of the young couple's family room.
"They had visited most of the states represented in the postcards so they really had
Hal Lutsky's Vintage Paper FairWhat: A wide selection of antique and vintage postcards, Victorian-era trade cards, photography, transportation and sports memorabilia and more.
When: 10 a.m. to 5 p.m. Jan. 14 and 10 a.m. to 4 p.m. Jan. 15.
Where: Glendale Civic Auditorium, 1401 N. Verdugo Road.
Admission: Free; parking is $6 in the garage.
Information: 415-814-2330 or www.vintagepaperfair.com.