June 27,2008
Put It In A Letter
As Australia's pajama king Peter Alexander prepares to open his Robertson Avenue flagship this October, the man who's built an empire on his self-proclaimed "20 years of sleeping around" is announcing his arrival with a series of rotating love letters painted on the store front's barricade.
The next letter is scheduled to go up on July 4th and will read:
Dear Robertson Blvd,
Being the biggest bitch on this street will be no easy task, but Betty is ready!
Love,
Peter xoxoxox
Betty is the brand's mascot and Alexander's pet dachshund—gotta love those double entendres.
Posted by
Lyndsey Saul in
Style & Beauty
June 27, 2008 at 01:56 PDT |
permalink |
comments (0)
send to friend
print this