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May 8,2008
Saul's Better Is Better Than Your Better


Repulsive television apparatus, I love you.  Not only do you fill me with the vintage wonder of Three's Company and 70s game shows, every now and then you make me look to the future with athletic hopes and leg cramp dreams. 

Color me obSESSed with this commercial.  It's a rare thing that fans the fire of exercise desire.  And for this, both Nike and Saul Williams' song,"List of Demands (Reparations)," should be awarded the medal of valor.  Clearly I am not alone in this endorphin lust, as the 2004 track is currently selling 10,000 singles per week since the launch of the Sparq ad.

Now that television is the radio of tomorrow, you may want to slow your Tivo scroll. 


Posted by Lisa Brenner in Music Pop Culture TV The Arts The Media May 08, 2008 at 06:25 PDT | permalink | comments (0)
 
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