Flashback to the 1990s for festival season

Here are our top tips on how to wear the '90s at the Coachella Valley Music & Arts Festival this weekend and next:

Flannel: Not only can you make it a fashion statement by tying it around your waist in the daytime, but it can help keep you warm during the chilly desert nights.

Neon: For women, crop tops, bikinis and bandeaus are subtle ways of wearing this bold trend. For men, try a neon tank top or board shorts with neon detailing work best.

Hippie for women: Stay true to earthy tones. For women, floral maxi dresses, crochet detailing and flowy tops are classic festival wear. Feathers and crowns don't hurt either.

Hip-hop for men: Cargo and camouflage are all the rage again, with cargo shorts a perfect summer pairing. If you can find camo cargo shorts, then you're set.

While flower crowns and stacked bracelets are eternally popular at the Coachella Valley Music & Arts Festival, this years' festival fashion trends bring back the 1990s resurrecting the looks made popular by the case of “Saved by the Bell” and legendary bands of the time like Nirvana and Pearl Jam.

“The ‘90s are making a huge comeback,” said Marissa Davis, senior product development manager of young contemporary and men's woven with GUESS? Inc. “We are seeing more and more of the ‘90s trends these days especially as the weather heats up. We saw a touch of these trends last year as they started to come back into cycle, but we should see a huge jump in popularity as the festival season approaches.”

 

The early- to mid-‘90s was the beginning of breaking away from the ‘80s with neon colors and gypsy-inspired designs of the 1980s.

“Fashion is cyclical,” wrote Marine Aghekyan, assistant professor at California State University Long Beach, in an email. “Fashion ideas return periodically to popularity. Styles that have been neglected for a period of time are ripe for revival. They never revived exactly in form or with the same elements, but they come with modifications that links with the current zeitgeist — spirit of the times.”

 

Coachella Valley Music & Arts Festival

Where: Empire Polo Grounds, 81-800 Avenue 51, Indio.

When: Venue opens at 11 a.m. today-Sunday and again April 18-20.

Cost: Sold out.

For more about the festival and live coverage, visit www.dailybulletin.com/coachella.

That spirit is expected to be more prevalent than the festival hippie wear of Coachella's past this weekend and April 18-20 when the desert music festival is expected to host about 75,000 fans from all over the world.

High-waisted jeans and cut-off shorts, bleached and acid wash denim, denim on denim, overalls and crops tops are just some of the ‘90s trends that are starting to flood the market for women, Davis said.

For the boys, the urban and grunge look is back with its baggy shirts, flannel plaids, large bold text, combat boots and even athletic numbers including sweats, said Jordan Burnett. Burnett is a graphic artist and designer with the popular clothing line GUESS, which hosts an annual party during Coachella.

 

“I feel a lot of brands pulled from hip hop and athletic culture,” he said. “I've always found that there's an interesting dialogue between street culture and fine art/illustration when it's merged together in the fashion world.”

Burnett recommends boys wear basketball jerseys instead of the basic tank top often worn to outdoor festivals, then complete the look with a pair of throwback Nike Air Jordan's.

“Since the ‘90s trends are coming back so rapidly — and most major stores and brands are carrying 90s fashion — it should be fairly easy to create your own ‘90s style,” Davis said.

 

Retailers have begun to capitalize on summer festivals, making sure their marketing and apparel is not just summer appropriate, but festival appropriate. Tribal prints, bohemian detailing and flannels are just some of the trends that can be found at most clothing stores for men and for women.

Even Target has jumped on the festival fashion bandwagon, rolling out festival-appropriate apparel featuring brightly colored tops with boho embroidery or babydoll dresses for juniors or wide leg pants and hippie-inspired maxi dresses for women.

 

For men, a large variety of printed, deep-v and striped tanks, in addition to board shorts with loud colors can be matched with a pair of boat shoes — and all items are available at any Target location.

“Retailers are constantly chasing into the latest trends to catch the sales before it's too late,” Davis said. “Since the festival season is such a huge phenomenon right now, capitalizing on the millions of kids going out to buy the coolest apparel to show off is a smart move. A lot of companies are starting to design and produce smaller ‘festival capsules' to hit stores in early spring to try and catch those festival shoppers just before the festivals begin.”

 

Online boutiques such as Tobi.com have featured apparel with bright pastels and crochet detailing in addition to festival favorites such as flower crowns, fringed bikini tops and body jewelry.

“Whoever is buying a ticket to music festival is also most likely putting money into revamping their wardrobe so they can fit in with the crowd, or even stand out with their own personal style,” Davis said. “This to me is a no-brainer; cater to the customers who you know are going to be looking for this type of product — at the right time — and it will be quick money in your pocket.”