–SEPHORA COLLECTION, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The SEPHORA COLLECTION BEAUTY STUDIO. The massive 40' by 40' tent will offer all festival attendees an opportunity to escape the heat, recharge their mobile devices and discover SEPHORA COLLECTION's extensive product assortment through dedicated beauty stations and integrated digital experiences.
The SEPHORA COLLECTION BEAUTY STUDIO is accessible both weekends of the festival, April 11-13 and April 18-20. Once inside, guests are encouraged to explore the nine dedicated beauty stations staffed by SEPHORA PRO and SEPHORA COLLECTION artists, recharge their mobile devices and refresh themselves between performances. To capture the fun, the SEPHORA COLLECTION BEAUTY STUDIO will be offering a digital photo booth, sponsored by SEPHORA's exciting new social shopping platform, Beauty Board, and three live LED screens displaying all social sharing.
SEPHORA will also provide touch up services for the festival performers. Follow along throughout the entire festival with the dedicated hashtag #SephoraCoachella.
All visitors to the SEPHORA COLLECTION BEAUTY STUDIO will receive a complimentary hair tie and digital offer to redeem at the Sephora Palm Desert, or online at www.Sephora.com, while VIB and VIB Rouge members of SEPHORA's Beauty Insider loyalty program receive fast track access to the tent and services.