Baby bonanza

Hollywood moms and dads know where the real money is - in their nurseries.

Jennifer Lopez is reportedly the latest A-lister to strike a magazine deal worth millions for the first pictures of her expected children.

Christina Aguilera has every reason to be smiling on this week's People magazine cover. Reports say she scored as much as $2 million for the exclusive shot with new baby boy Max.

Little Max is just the latest celebspawn to pull in a fortune just by being born. And Nicole Richie and Joel Madden's newborn shouldn't be far behind. People placed a winning bid of $1 million on images of their daughter, Harlow, according to Gawker.com.

Jossip.com says the shoot with Aguilera's infant sold for double that. Don't expect the famous and fertile to slash prices any time soon. Their pint-size products will always be in high demand.

"Everyone is curious to see," Roxanne Motamedi, executive director of entertainment at Getty Images, the agency that photographed baby Max, told the New York Daily News. "The bigger the celebrity, the more people want to know what the baby looks like. It sells magazines."

Brangelina tot Shiloh is still the reigning queen of cover kids. Parents Brad Pitt and Angelina Jolie reportedly got People to fork over $4.1 million to run the girl on a June 2006 cover, with the money going to African children's charities.

"If a celebrity is noncover material, the value is less," Motamedi explained. "Brad and Angelina are two of the biggest stars today and obviously they sell, whatever they do. Everyone is interested in their life."

With rumors radiating that Angelina's pregnant again, who knows what sum a new baby would fetch?

Bodacious babe is bogus

Madonna is no Marilyn.

A former Bronx auto mechanic thought he would make millions this week off a never-seen photo of Marilyn Monroe posing nude as a hitchhiker. The photo, it turns out, is of Madonna.

The image of the Material Girl, who often cast herself as a sort of latter-day Monroe, appeared in "Sex," her 1992 book of risque photography. She posed in heels and handbag, with a cigarette in her mouth and not much else.

Lawrence Nicastro, 73, said he found the grainy, poster-size photo last year while going through storage items at his home in Las Vegas, where he moved in 1995.

He believed it had been left by a customer at his Bronx service station in 1962. Nicastro said he called in Chris Harris, a Monroe expert, for help authenticating it. Harris said it was a dead ringer for Monroe, and he scheduled a news conference for today to unveil the image to reporters before he was told of the mistake.

>Wire reports