Back in 1975, five rebellious agents decided to leave William Morris and start their own company, with a completely different environment. So Michael Ovitz, Ron Meyer, William Haber, Michael Rosenfeld and Rowland Perkins founded the Creative Artists Agency with minimal resources, and a commitment to a team-player work ethic. They cut three TV deals in the first week, and thus their success began. By the '80s, CAA was unique in demanding from studios a share of the product in addition to the 10% that agents typically receive in a contract. Former William Morris agent David Geffen accused CAA of disrupting the whole Hollywood economy as a result of these share requests and rising actors’ salaries. Within the next decade, CAA was doing more than star-dealing. The agency became a multi-media one-stop-shop involved in advertising, investment banking, consulting, and representing corporate clients. This L.A. powerhouse currently reps the crème de la crème of actors, musicians, writers, and athletes, including George Clooney, Oprah Winfrey, Lebron James, Steven Spielberg, and Brad Pitt. The corporate line-up has changed but CAA’s celeb-wielding ability remains the same. In October of 2010, CAA partnered up with the TPG Capital, a global private investment firm, making fresh capital available for CAA to expand its business into sports and various global operations.


Although its main headquarters are in Century City, CAA also has offices in New York City, Chicago, and Nashville, as well as London, Beijiing, Dubai and Stockholm—Written by Margo Fortuny; Updated by James Famera

Address: 2000 Avenue of the Stars
Cross Street: Constellation Blvd.
Phone: (424) 288-2000
Phone: (424) 288-2000