The company's success, built at cosmetics counters of department stores, jumps a notch with the opening of its first freestanding boutique in the U.S. The 1,000-square-foot store is a streamlined beauty lab, with two "discovery stations" featuring new trends; makeup stations; walls of products and four plasma-screen TVs. Just like in spy movies, the makeup station mirrors are outfitted with cameras to capture the customer's transformation. After the five-to-fifteen-minute complimentary express facial, the visitor's fresh face gets plasma-ed on the "Wall of Fame." The high-tech store complements the scientifically oriented skincare, body and men's products that contain waters from the French Pyrenees mountains.—Mai Dinh

Address: 2163 Glendale Galleria, in the Macys/Robinsons-May wing
Cross Street: Colorado St.
Phone: (818) 244-2021
Phone: (818) 244-2021
Hours: Mon-Fri 10am-9pm; Sat 10am-8pm; Sun 11am-7pm
Parking: Free mall parking. Park between the food court and JC Penney
Contact Info: Laura Fitzgerald, PR, (917) 606-2730