Owner Sonia Deepak's perfectly cluttered parchment compound is sprinkled with one-of-a-kind greeting cards, many handmade, and a select few that are very naughty. Label whores seek out products by Lotta Jansdotter, Red Cat, Russell & Hazel and a small rack of Crane & Co. goods tucked in its own corner like the store outcast. It's the bizarre stuff that shines in this boutique: bulbous vases made of recycled paper, Japanese sticker sets, cutesy boxes of matches, hound-themed products, and an impressive collection of thank-you cards. In addition to knickknacks, Pulp houses what is perhaps the city's largest selection of specialty wrapping paper—many are silk-screened flat sheets (custom gift-wrapping is available). The stores most popular wedding invitations are the imprintable Envelopments, which are do-it-yourself, of course.—Lien Ta
Address: 452 S. La Brea Ave
Cross Street: Sixth St.
Phone: (323) 937-3505
Hours: Mon-Fri 10am-8pm; Sat 10am-7:30pm; Sun 10am-6pm
Parking: Metered and valet in the back
Tip: To use the valet, enter behind Il Literature, Pulp's sister boutique.
Celeb: Candy Spelling came in the same day we did and got tons of gifts custom-wrapped.
Contact Info: Manager Tom (323) 937-3505 or owner Sonia Deepak









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