When Aston Martin calls, people listen. James Bond's ride of choice blasted into town on Wednesday night with an oh-so-sophisticated bash to celebrate the Rapide, a sweet new addition to the already ultra-cool car company's line.

The crowd formed early and stayed late to take in the red, white, and champagne teasers cars -- gorgeous poptop roadsters, a sleek DB9 Volante, the V8 Vantage (a Bond favorite) -- all lining the driveway of the
aston martin rapide beverly hills sls hotel
(Photo by Stefanie Keenan / WireImage)