INDIO >> How do you put on one of the best parties inside the nation's largest music festival?
By building wildly creative, interactive and one-of-a-kind structures, while also becoming everyone's favorite spot to escape the heat.
For the past decade, the creative minds behind The Do LaB — part art installation, part music stage — have been doing just that at the Coachella Valley Music and Arts Festival.
Dede Flemming with the Los Angeles-based company wouldn't divulge too much on this year's structure other than to say there will 20 telephone poles sticking out of the ground, it will be a slightly larger and more colorful installation than in years past.
“It's definitely going to transport people into another dimension,” said Dream Rockwell, director of the avant-garde performance troupe Lucent Dossier Experience.
Flemming, along with his brothers Josh and Jesse, are the founders of The Do LaB. For the first time, the iconic Do LaB stage will not be in its familiar location near the Gobi tent.
The festival is known for its L-shape layout, but Coachella organizers have opened a new location in the Terrace area — where the food court can be found — for the stage.
With more people expected to attend this year, it not only opens up the polo grounds for an easier flow of traffic, it also means the Do LaB's sound is not interfering with the nearby Gobi tent or even the Outdoor Theatre, Flemming said.
“We're excited because it gives us a lot more room,” he said. “We used to be an island in the middle, now we are creating a massive environment that people can get lost in.”