PASADENA>> Rose Bowl officials announced Friday that pop power couple JAY Z and Beyonce have tentatively scheduled a second show at the stadium in August.
The concert would take place Aug. 3, the day after an already scheduled Aug. 2 performance announced in April. The event, which promoter Live Nation declined to confirm, became a realistic possibility after reports surfaced that the Pac-12 Championship Game could be moved to Santa Clara, creating an unexpected opening.
“Now there is a game changer in that the Pac-12 is likely to move its championship game to the Bay Area,” said Councilman Victor Gordo, RBOC president. “Our action to substitute the JAY Z and the Beyonce show is contingent upon the Pac-12 moving its championship game.”
Gordo said the city still has a contract with UCLA to hold the spot for the championship game.
Per a city code, the City Council must approve any events at the stadium over 12 in each year. The council has approved 18 events already, including six other concerts in the summer.
“We made a firm commitment that we will not waver from to the community that there will only be 18 events in 2014,” Gordo said.
The game was the 12th event scheduled this year, meaning that if the concert would not need council approval. Officials still plan to bring the proposed concert to the Rose Bowl Operating Company Board on today and to the City Council on Monday.
The stadium's “summer of music,” including performances from One Direction, Rihanna and Eminem, are part of a new strategy by the stadium to generate revenue. Each concert is estimated to earn about $400,000.
The stadium also announced plans to host a weekend music festival as early the summer in the hopes of having a more stable annual income generator rather than playing booking agent.
“It's much better from a predictability standpoint for the neighbors,” Rose Bowl CEO and General Manager Darryl Dunn said. “It's a challenging process right now for the residents, for the governing bodies, as well as for the entity you are doing business with.”
The music option will replace the controversial proposal to bring an NFL team to the stadium temporarily.
Dunn said he plans to work closely with surrounding neighborhoods to ease the strain of so many events in a short time. According to the staff report, Live Nation also has put in extra funds to mitigate traffic for the concerts, some of which are on weekdays.
“We recognize it's a lot of events in a short time period and our communication and work particularly with the neighborhoods is a top priority for us,” Dunn said.
At the same time as it will consider approving the second JAY Z and Beyonce concert, the City Council also will vote on $344,425 in contracts for a subsequent environmental impact report and traffic study for additional events at the stadium. The study will look at hosting nine additional large events, making the total 21.
The study will add to the original environmental report approved by the council for 13 NFL games a year for five years, should a team come to Los Angeles. The concerts and the NFL are mutually exclusive, officials said.
“If we are talking about nearly doubling on a regular basis the displacement events in the Arroyo, I think there will be a lot of public discussion about that and I welcome it,” Councilman Terry Tornek said. “We need to talk about it. We need to make sure people really know what all the facts are and that's the virtue of the EIR.”
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