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Advertising
LA.com is a magazine-style city guide serving the nation's largest Internet-using, trendsetting market. We reach professionals where they work. We are the medium through which they get advertising messages most of their day.
LA.com is not a directory. It’s a dynamic insider’s guide to Los Angeles – covering where to go, what to do, what’s new and what’s classic. For residents and visitors alike, LA.com is a necessary tool for navigating LA – a complex, constantly evolving, sprawling metropolis. We have built a media property full of original content that leverages the immediacy and interactivity of the Internet in a market where a mature, savvy consumer base exists. What We Offer
LA.com connects you to LA residents and visitors who are actively planning how to spend their money and time – and LA.com drives traffic to your front door.
We offer a broad range of premium advertising units, rich media, viral and direct messaging features, and exclusive editorial and content sponsorships – all packaged to fit a variety of marketing objectives and budgets. For more information on advertising, please contact us at: AdSales@LA.com Target Channels for Premium Advertising
Zero in on content areas that strengthen and enhance your advertising message by using a combination of premium advertising units and sponsorship vehicles.
Content Channels
- Food & Dining
- Nightlife & Music - Shopping & Beauty - Culture & Recreation - Hotels & Booking - Neighborhoods & Guides - Film & Showbiz - Galleries - Blog Email Campaigns to Target LA.com Members
More than 4,000 reviews of shops, spas, museums, galleries, attractions, clubs, bars, restaurants and hotels – plus maps and insider tips on discounts, parking, ticketing and celeb sightings.
Dedicated Emails
LA.com also offers its optimal subscriber list for exclusive client email campaigns. Tap LA.com's subscriber base to launch your next direct mail message.
Content Channels
- Client creative and copy placed in LA.com Scoop newsletter template
- Sponsor receives exclusivity to a list that is 100% opt-in - Development time is one week from receipt of creative - Client provides image and copy: 300 x ___ (up to 600) pixel image. - Cost: $ 3,000 Newsletter Sponsorship
Our team knows what makes Angelenos click - and what they'll click on. Be featured on our monthly & weekly newsletters
Content Channels
- Client creative and copy placed in LA.com Scoop newsletter template
- Sponsor receives exclusivity to a list that is 100% opt-in - Development time is one week from receipt of creative - Client provides image and copy: 300 x ___ (up to 600) pixel image. - Cost: $ 3,000 A newsletter sponsor will receive exposure on the above newsletters. - Sponsor receives exclusivity - Development time is approximately one week from receipt of creative - Sponsored newsletters are in the form of a skyscraper ad. - Sent to more than 70,000 subscribers - Cost: $ 1,500 Local Advertising Programs
Thousands of events updated daily, from concerts and sporting events to theater productions and festivals. As always, we provide maps, ticketing and insider tips. Plus a little extra promotion to events that LA.com sponsors.
Featured Listings
Our Sponsor Placement program offers prime placement on each content channel landing page for local marketers trying to reach Angelenos. This program offers fixed placement with image, copy and link.
- Cost: $1,000/month for top 3 placement – 6 mth/12 mth contract - Cost: $750/month for next 3 placement – 6 mth/12 mth contract - Cost: $500/month for bottom 6 placement – 6 mth/12 mth contract | |