Disney movie studio boss Rich Ross is stepping down, a month after the family entertainment giant booked a huge loss on the mega-budget sci-fi movie "John Carter."
Ross, the former head of Disney Channels Worldwide, had taken over for then-studio chair Dick Cook just two and a half years ago with a mission to cut costs and develop new hits.
But the losses continued under Ross despite major restructuring efforts.
A month ago, Disney said it would book a $200 million loss on "John Carter," a special-effects-laden movie based on the Edgar Rice Burroughs book series. The movie starring Taylor Kitsch had an estimated budget of $250 million, which matched what 20th Century Fox spent on "Avatar."
The problem is "John Carter" made only $269 million at box offices worldwide. After splits with theater owners and paying for marketing expenses, Disney estimated its losses on the movie will pull the entire studio into a loss of $80 million to $120 million in the quarter through March.
Ross, 50, said in a memo to staff Friday that the role of chairman of Walt Disney Studios was no longer right for him.
"The best people need to be in the right jobs, in roles they are passionate about, doing work that leverages the full range of their abilities," he said. "I no longer believe the chairman role is the right professional fit for me."
Ross' resignation is effective immediately. The Walt Disney Co. did not name a successor.
Disney CEO Bob Iger wished Ross well in a statement.
"Rich Ross's creative instincts, business acumen and personal integrity have driven results in key businesses for Disney, redefining success in kids and family entertainment and launching franchises that generate value across our entire company," Iger said. "I appreciate his countless contributions throughout his entire career at Disney, and expect he will have tremendous success in whatever he chooses to do next."
Copyright 2012 The Associated Press.