AVICII & ASH POURNOURI DONATE TWO MILLION MEALS FOR THE FEED FOUNDATION IN THE NAME OF HOUSE FOR HUNGER
AVICII'S GRAMMY WEEK APPEARANCES IN LOS ANGELES FOCUS ON WORLD HUNGER
This week, two-time Grammy nominated
Avicii and Pournouri created House for Hunger in 2011. The two felt that the values of generosity, love and unity that house music has always been about had been given short shrift by the media. They created House for Hunger to demonstrate the positivity of the music and its fans while addressing the issue of hunger in a very concrete way.
The donation of two million meals will be directed by the FEED Foundation to school meals programs in the most impoverished areas of Africa. This is the second initiative for House for Hunger. The first resulted in Bergling and Pournouri giving, through House for Hunger, $1 million to Feeding America.
"We're thrilled to be the beneficiary of Avicii and House of Hunger's continued efforts to raise funds for the fight against hunger. Avicii is truly leading the charge in inspiring young people, and the house music industry, to get involved and to give back," said Lauren Bush Lauren, the Chairman and Co-founder of the FEED Foundation.
Two-time, Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide and has racked up over 40 million YouTube views. Declared the “Tune of 2011” by David Guetta in DJ Mag, Avicii rocketed to the #3 position on its yearly poll of the Top 100 DJs after just three years of performing, was ranked #3 DJ on Forbes DJ List, and reached #2 on Forbes Most Powerful Artists Under 30. Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds.
This year, Avicii's “I Could Be The One”, has been #1 on the Beatport page for an entire month and the video has surpassed 12.5 milliion views on YoutTube/Vevo. Avicii will have a ubiquitous presence at Ultra Music Festival this year, headlining one weekend, his"Avicii Stage" another and a hotel. His Ralph Lauren branding campaign also enters its next phase in the Spring. Earlier this month, Avicii launched his "Avicii x You" collaborative project, encouraging fans and producers globally to craft and send beats and sounds that will comprise his next track. The artist and all other royalty participants in the final track have agreed to donate their royalties to the charity foundation, House For Hunger.
ABOUT THE FEED FOUNDATION: The FEED Foundation is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. Co-founded by Lauren Bush Lauren, the Foundation was started to supplement the efforts of its retail partner, FEED Projects, in raising valuable funds for school meals program and other hunger initiatives. Since its founding, the FEED Foundation's funding portfolio has grown to encompass school meals programs both stateside and abroad, community food banks in the United States, and relief efforts during natural disasters and humanitarian crises worldwide. As of 2012, the FEED Foundation and its partner FEED Projects have provided nearly 60 million free, nutritious school meals to kids around the globe.