April 2, 2013 (LOS ANGELES): Harper's BAZAAR is pleased to announce that its revolutionary content-to-commerce venture, ShopBAZAAR, will once again come to life, this time at the highly-anticipated Coachella Valley Music and Arts Festival. This three-day shopping experience follows the success of the debut ShopBAZAAR pop-up in December at Art Basel Miami. From Friday, April 12th through Sunday, April 14th, ShopBAZAAR will pop up at the Jonathan Adler-designed Parker Palm Springs hotel, a prime destination for festival headliners and fashion's elite.
Throughout the weekend, ShopBAZAAR will welcome leading tastemakers and influencers on the Parker's lush property, inviting them to explore ShopBAZAAR.com, enjoy one-on-one consultations with BAZAAR editors, and shop the site. Madison, ShopBAZAAR's Los Angeles-based retail partner, will showcase merchandise at the pop-up, ensuring that women can immediately incorporate new purchases into their festival wardrobes. Additional exclusive ShopBAZAAR events include:
Friday, April 12: BAZAAR editors, including Fashion Market & Accessories Director Nicole Fritton and BAZAAR.com Site Director Joyann King, will co-host a private poolside party from 2:30-5:30pm with music by DJ Mia Moretti and state-of-the-art sound courtesy of Audio Pillars by Stellé Audio Couture. Throughout the afternoon, Pavan Liqueur de France will serve signature cocktails-brilliantly inspired by both fashion and music.
Saturday, April 13: From 11am-6pm, butter LONDON Global Colour Ambassador Katie Hughes will offer manicure appointments featuring the latest in nail art with butter LONDON laquers.
Saturday, April 13 and Sunday, April 14: Herbal Essences will host a dedicated poolside braid bar, complete with a menu of plaits and stylish accessories, inviting guests to indulge in a festival-favorite hairstyle. Expert stylists will rely on the new Honey I'm Strong Strengthening Serum and Silkening Spray to deliver silky strong strands and achieve these looks.
ShopBAZAAR is the first-ever content-to-commerce store that effortlessly transports readers from aspiration to acquisition. Directed in its entirety by the editors of BAZAAR, the e-commerce store, which launched in October, is inspired by the magazine's rich legacy of sophistication and elegance, coupled with its trademark "dash of daring." BAZAAR editors hand select each piece available on ShopBAZAAR, seamlessly closing the gap between seeing and buying, and making it possible for readers to shop the pages of BAZAAR without once leaving the bounds of the brand.