The name of this gallery might imply that Billy Shire, the iconic owner of Los Feliz's lowbrow La Luz de Jesus gallery and store, has gotten serious. He hasn't.

Shire's nurturing representation of lowbrow artists such as Shag and Coop has pole-vaulted California's art reputation while making critics take the lowbrow genre more seriously. He brings work from his stable to this eponymous space in Culver City. In paintings on these walls, cartoons get kinky and icons get blasted. A good time is had by viewers, provided they have steel stomachs, a sense of humor and very little political correctness. Shire has also exhibited the work of LA's quirky son, Gary Baseman, whose wide-eyed cartoon figures can be spotted everywhere from The New Yorker to packaging for the board game Cranium. Other artists on the Billy Shire roster include graphic artist Gary Panter and painter Owen Smith. Panter made his name on the LA punk scene in the '70s and later went on to win Emmys for his set design on "Pee-wee's Playhouse"; Smith paints boxers (pictured), thugs and forlorn blondes in the style of pulp-magazine cover art.