Co-owner Joseph Corr, who launched his first sexy little shop in London in the mid-'90s, comes from some sexy/glam stock: His parents are fashion designer Vivienne Westwood and former Sex Pistols manager Malcolm McLaren. So you shouldn't be surprised by the eye-popping designs—and prices.

Corr and his wife Serena Rees design the store's private label undergarments but also stock the sensuous boutique with naughties from C. Gilson, Cadolle, and Fifi Chachnil of Paris. Time was, lingerie shops were tacky, behind-the-curtain establishments. Not anymore. The shades are open here, and the crowds are paying top dollar for the store's sexy creations. Shoppers can find high-end fantasy fashion from Swarovski crystal-encrusted riding crops to the entire femme fatale outfit: bra, cut-away panties, suspender belt, stockings and pom pom mules. Other mood enhancers at the store include candles, fragrances, bath products and a compilation CD produced by Corr called Peep Show.—Mai Dinh