The co-owners of South Willard are combating LA's hoochie factor with a welcome bit of diversity.

Boyfriend and girlfriend duo Ryan Conder and Danielle Kays rely on Kays' wardrobe stylist skills to pack the racks with hard-to-find American and international designers. The store's minimalist design, with concrete floors and white shelving, reflect the understatedness of the clothes, which are free of oversized logos and trendy designs. Guys can find Rag and Bone jeans; gals can relish the store's imaginative offerings from Lutz, Rachel Comey, Veronique Branquinho and Alyssa Norton. Best of all, every one of South Willard's offerings are manufactured by companies that practice fair-labor laws, so Angelenos can flaunt their sweat shop-free duds with zero guilt.—Jessica Hundley