GQ included this menswear boutique in a feature claiming that, hey, high-fashion shopping in LA isn't so bad after all.

Men's fashion in LA does not have to include huge logos, trucker hats or jeans with bleached-out butts. Here, men with refined tastes find pieces of a certain quality that can remain in the wardrobe for many seasons. The store sells expensive but intelligent pieces by former Hermes womenswear designer Martin Margiela, British favorite Paul Smith and Japanese designer Rei Kawakubo's Comme des Garcons. Customer service is extended to anyone who enters, celebrity or not: The owners claim they wouldn't recognize any except football—of the European sort, not pigskin—players and any actor that appeared in the British TV comedy "Hancock's Half Hour." (Such special customers get to see pieces not on the showroom floor and are offered a hot cup of tea.) Besides the impeccable clothing, Douglas Fir offers belts, hats, books and other items that tickle the owners' fancy.—Lonny Pugh