This surf-culture legend provides the gear needed for wave-cutters of any level to hit the water fully prepared.

Whether you're a surfer or just a hodad (a beach poser who just pretends to hang ten), you can dress the part thanks to Becker, which sells trunks, T-shirts, sandals and sunglasses from brands like Volcom, Quiksilver, Ugg and Arnette. The store also features a popular trade-in policy that makes owning a secondhand board affordable and makes upgrading to a better one convenient.