Conveyor sits inside Fred Segal Santa Monica, but its selection of shoes and apparel warrants a separate mention.

Past the cafe and the Sharon Segal corridor lies Conveyor, the corner where trendy sneakers and casual footwear are relegated; the futuristic dcor and thumping hip-hop give it a more modern street edge over its neighboring sections. Along with the requisite Nike, Adidas and Puma styles, Conveyor carries sleek Onitsuka Tiger trainers, Cobian flip-flops and an impressive collection of women's styles from F-troupe, Gola and Keds. Not to be outshone by nearby Undefeated, it also sells hard-to-find apparel by Lamar & Dauley and is one of two stores in the LA area to carry Pharrell Williams' clothing line. (The other is Union on La Brea.) —Enid Portuguez