Literally, pulp means a mixture of cellulose material, ground up and moistened to make paper. But to snail-mail fiends in greater Los Angeles Pulp the store means stationery shangri-la.

Owner Sonia Deepak's perfectly cluttered parchment compound is sprinkled with one-of-a-kind greeting cards, many handmade, and a select few that are very naughty. Label whores seek out products by Lotta Jansdotter, Red Cat, Russell & Hazel and a small rack of Crane & Co. goods tucked in its own corner like the store outcast. It's the bizarre stuff that shines in this boutique: bulbous vases made of recycled paper, Japanese sticker sets, cutesy boxes of matches, hound-themed products, and an impressive collection of thank-you cards. In addition to knickknacks, Pulp houses what is perhaps the city's largest selection of specialty wrapping paper—many are silk-screened flat sheets (custom gift-wrapping is available). The stores most popular wedding invitations are the imprintable Envelopments, which are do-it-yourself, of course.—Lien Ta