What if we told you Ron Herman was the true genius behind Fred Segal? Well, we'd be telling the truth. If New York has Barneys, then LA has Ron Herman.

Herman used his uncle, Fred Segal, and his branding to mastermind LA's most trustworthy mecca of fresh fashion (the ivy-lined boutique on Melrose Avenue was the first Ron Herman). But for 90210-philes, the boutique on Beverly Drive is the one-stop shopping institution for favorites like J Brand jeans and Mike & Chris jackets. Like an oversized, über-fancy living room, the boutique is styled for appeal. Sartorial treasures by Philip Lim, Miss Davenporte and Mayle are swooned over by those who can actually afford them; the shoe selection is a fine one, as is the lingerie from Cosabella and Hanky Panky. Aside from the women addicted to buying the latest "in" whatever, cliques of girls with Daddy's credit card goof off, try on jewelry and buy 60-dollar T-shirts. We imagine them saying, "We hung out at Ron Herman this weekend," and being really, really proud of that. —Lien Ta