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A.P.C.

 

Clean Parisian designs just off Melrose Place

  • Address: 619 N. Croft Ave. [ map ]

    Cross Street: Melrose Ave.

    Neighborhood: West Hollywood

    Phone: (323) 297-0414

    Hours: Mon-Sat 10am-6pm

    Type: Clothing, Shoes, Accessories

  • Features: Designer, High-End

    Parking: Metered street

    Tips: Find just about everything on A.P.C.’s extensive website, including sale items.

  • > official website

A few stores around town carry A.P.C. pieces, but now there's a one-stop shop for the popular Parisian label's cleanly designed goods.

A small box with a simple, geometric interior design, Parisian-based A.P.C.'s second flagship (the first being in New York) is anything but square. Minimalist displays constructed from blonde wood blocks sit beneath the front window, where artsy photography books lay near some of A.P.C.'s non-wearable objects, like day planners and pastel golf-club covers. CD compilations of what the cool kids are listening to across the pond, made specifically for A.P.C., lean on an adjacent wall-shelf. On each of the three remaining walls are women's, men's and Madras (A.P.C.'s less expensive and more casual collaboration with designer Jessica Ogden). Guys will find cotton button-downs, slacks, suits (even a couple of three-piecers) and messenger bags; gals have bathing suits, undies, bamboo-blend knit dresses, merino wool sweaters and muslin skirts. Both sexes can enjoy the Spanish-manufactured shoes. Bracelets and pins are scattered about, but the majority of the jewelry is at the cash register (including A.P.C. frat rings), behind which resides the line's signature raw denim, neatly folded and stowed in cubbyholes. Everything in A.P.C. has a pared-down, Marc Jacobs-y feel (which we love) and the end-of-the-season sales are major (which we love even more). —Lyndsey Saul
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