Best known as the home of the New Year's Tournament of Roses football game, the stadium also hosts the Rose Bowl Flea Market and the annual Fourth of July AmericaFest.

For more than 80 years, the Rose Bowl has held one of college football's most important championship contests between the winner of the Pac 10, which includes UCLA and USC, and the Big 10, which includes Purdue University, University of Illinois, Northwestern and University of Michigan. Fans travel from across the nation to the hallowed turf of this 92,542-seat stadium for a chance to see their team win a bowl game. In addition to Tournament of Roses game, the UCLA Bruins play home games at the stadium, and it has been the site of five Super Bowls. It also hosted finals for the 1984 Olympics, 1994 World Cup and 1999 Women's World Cup.