The moment you drive into Malibu, you know why it's called "paradise". More icons calls this place home then any other town in the world and they don't want to leave unless it's absolutely necessary. How is this made even more possible? Build it and everyone will come...and stay!

The Malibu Lumber Yard--an upscale, eco-friendly 30,000-square-foot retail center at the former site of the historic Malibu Hardware & Lumber Yard--will feature a unique blend of local and world-class shopping destinations. Maxfield, Tory Burch, Intermix, Kitson Men, James Perse, alice + olivia, J.Crew, Planet Blue Kids, Theory and Andriana Shamaris are the first stores to set up shop.

Matthew McConaughey and his baby's Momma Camilla Alves, Mena Suvari, Jewel, Anthony Kiedis and his ultra-clingy girlfriend, Vanessa Mannillo, Brooke Burns, Suzanne Somers, Angie Harmon and Jeremy Piven shined bright in support of the opening (not that most of them had to drive very far to do so).

Ah, the 'bu. Just another day in paradise.