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Rashida Jones with her Sprinkles cupcake
The Lacoste boutique on Rodeo was probably in violation of fire safety codes last night as dozens of LA fashionistas gathered to celebrate the launch of the Pink Croc Collection, thrown by Lacoste and Vogue and hosted by Leslie Mann. Mann did her charity duty and stood near the entrance with husband director Judd Apatow in tow tirelessly posing for pictures--decked out in skinny jeans and a white blouse under a black blazer--to showcase the latest line of pink attire with 100 percent of the night's proceeds being donated to the Breast Cancer Research Foundation.

It was an evening of mingling and shopping while DJ Pesce spun remixes of the likes of Estelle, The Ting Tings and tributes to Michael Jackson. Guests like Rashida Jones, Michael Cera, Jason Segel, Adam Shankman, Brenda Song and Gary Shandling browsed the Pink Collection displayed on shelves amidst copies of Vogue's October issue. The line included short sleeve stretch piqué washed over-sized croc polos ($85), terry jacquard striped beach towels ($55), sunglasses ($125), and canvas beach bags with detachable matching clutches ($135).

Of course, it's not a party without the food. Guests munched on items such as sirloin bits and arugula on bruschetta slices, lettuce pieces topped with beets, oranges and cheese, and
dungeness crab paired with albacore wrapped in wonton shells. There were even truffles on cookie crusted squares sprinkled with almonds and edible gold glitter.

Party-goers sipped on endless glasses of Champagne, sparkling water and the night's orange punch, consisting of Grey Goose, gin and orange juice garnished with mint leaves and apple slices. Despite the endless amounts of flowing Champagne which were quickly snatched from trays the moment servers brought them out, a crowd favorite proved to be the cupcakes from Sprinkles Bakery. The very moment the light brown cupcakes frosted with pink icing and bearing the famous breast cancer ribbon appeared, the server who brought them out was quickly surrounded by demanding females. Lucky guy. We even spotted one woman shamelessly piling cupcakes on top of her copy of Vogue.

When it came down to the last half hour, attendees were serious about spending money all in the name of a good cause. Lacoste employees uniformed in blue and pink polos kept busy pulling Pink items from the back to fill shopping bags with totes, flip flops and belts for the good-hearted shoppers.


The night ended with pretty people smoking cigarettes outside while waiting for the valet, including actor Michael Cera (sans Charlyne Yi), who sporting flooded brown slacks, a blue cardigan and well worn Nike dunks, looking just as awkward and lovable in person as he does onscreen.